Dental Consulting for Dentists: Using Ineffective Dental Marketing Strategies Is a Waste of Time and Money
Dental consulting for successful dental practice management is really all about marketing your dental office.
Marketing for new patients is the one missing management skill most dental consulting professionals never talk about.
Dental consulting advisers compare dental marketing research about how much revenue is lost internally to practices, but that amount is not nearly as much as the amount lost by NOT utilizing inexpensive marketing to acquire new patients.
Most dental consulting advisers do not include marketing strategies in their dental practice management plans to their clients.
Dental marketing strategies for new patients is something those particular dental consulting advisers know little about, which is why they prefer to concentrate on your staff’s phone demeanor and script when they are dealing with prospective patients, rather than on a comprehensive dental marketing plan.
Your staff may have excellent phone skills, are adept at selling treatment plans and can convince a couple of your patients to refer you to others, but if you lack the know-how to increase your patient base from external sources, you will NEVER raise your profits to the next tier.
You must be a proficient marketer to succeed in a difficult economic climate and that is all there is to it.
An inconsistent, stagnant flow of new patients equates a dying dental practice, financial difficulties and little to no chance of an early retirement.
Dental Consulting for Dentists: The lack of a competent dental consulting professional to show you innovative and inexpensive ways of marketing to acquire new patients IS the ONLY reason why the robust economy of the past 15 years has not made you rich.
The past 15 years in the U.S. have been the best financial period in our lifetime. Credit was easy and consumers could purchase easily. Patients via referrals came in droves and doctors could survive with little to no dental public relations efforts or external dental consulting influences to sustain thriving practices.
However, in the last 2-3 years, trends have changed:
- Consumers are no longer as affluent as before.
- Patients have lost their jobs and their healthcare coverage due to the Recession.
- Insurances are cutting reimbursements to doctors to pad their bottom line and to increase CEO bonuses.
- Patients are no longer as loyal as before – it is their market right now and those who still have insurance coverage are looking for the best available deal.
- Word-of-mouth among your patient base is no longer enough to sustain a practice.
- Dental direct marketing has lost much of its percentage return, thus creating price wars between dentists.
In the next few years, money will not flow as easily as it did in the past 15 years and most dentists failed to save a portion of their revenue for nest eggs and retirement.
NOW – where do you think your profits will be in the next 10 years when:
- people cannot use their credit cards
- cannot take home loans
- have to pay more for food, gas, housing and education
- marketing expenses increase
Do you think the government will come to the rescue with Medicaid to raise the fees that are owed to you? No way. It’s a dog-eat-dog world and you had better learn and apply dental marketing initiatives without spending huge amounts of money; otherwise marketing your dental practice will be TOO expensive for you to do enough dentistry to make it successful.
It all boils down to knowledge, capable dental consulting and practice management dexterity—just like learning how to be a proficient dentist.
Dental Consulting for Dentists: GET TO KNOW how to use dental advertising effectively and inexpensively for your dental practice or you will be eaten alive by your competitors. Either swim with the sharks or be consumed by them.
Dental Consulting for Dentists – The Answer:
Use Other People’s Time and Money to Market For You With NO Limitations!
We call this “UN-Advertising”
Use the FREE resources available in your community that will market for you to save you time and money – PLUS, you can market in large quantities and still have money and time left over to manage your practice!
Here is why the Un-Advertising method—using other people’s time and money to market—works so well:
- It gets the entire community talking about you, which creates a non-stop word-of-mouth campaign, unlike regular dental business advertising where the flow of new, incoming patients stops the moment you stop advertising.
- It provides free publicity from the media.
- It is cheaper and less time-consuming than any traditional dental advertising media, which saves you money and gives you more free time.
- Other people tooting your horn brings added credibility to your practice as well as new patients.
- When other people are talking about you then the word-of-mouth effect becomes much more prevalent.
- This method of synergistic marketing (Un-advertising) includes total domination over the major internet search engines.
- It attracts new patients from the internet without you ever having to sit at the computer!
Dental Consulting for Dentists: Utilizing “Un-Advertising” will get you TOTAL domination on the first three pages of Google with 4-6 positions on each page; PLUS, free endorsement from community leaders and free, positive press in newspapers, in television and in radio spots.
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CBS Channel 2 News: “They are all over the United States … it’s people helping people…” |
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Dental Economics: “…integrates a more dentist-comfortable method for acquiring professional and patient referrals…” |
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MD News: “…a unique way of reaching out to your patients without the traditional methods of advertising…” |
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Dynamic Chiropractic: “…is virtually free. As it is a third-party endorsement, it is believable, unlike most ads.” |
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Contact Lens Spectrum: “…bolsters the health of a practice…also vital for the prosperity of private healthcare professionals in the long run…” |
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MD News “…gives physicians the ability to create a high level of public exposure…” |
What Doctors Have Said:
“I have invested thousands of dollars in dental consulting advisers and management consultants without getting significant improvement. From the time you started to help me, my statistics doubled up in new patients in the first month and tripled in three months.” – Dr. Vraljal, DC
“Since you started helping us, my practice has dramatically improved. I went from seeing an average of 12 new patients a month to seeing 60 new patients a month.” – Dr. Roy, DDS
“I’ve had a chance to Google myself for many of the procedures you set up sites for. At this point the results are quite impressive and I’m on the first page of all but liposuction in one way or another. Very impressive since they just recently went up!!” – Dr. Jeff, MD
“This is with no doubt the most effective marketing strategy I have used!” – Dr. Daniel, DDS
Below: Doctors across the country using “Un-Advertising”
| Dr. KS, DDS, California “I have tripled my practices. In the past year and a half, I have not practiced dentistry because there’s no need to practice!” Dr. Daniel C., DDS, Ohio “This is with no doubt the most effective marketing strategy I have used!” Dr. Robert A., DDS, Michigan “I have had many advertising opportunities available, but I needed a system and coaches to do the work. After talking with you, I did have some excitement for the possibilities. Now that I have started, it is more than apparent that you guys are legitimate.” Dr. Stan S., MD, Alabama “My patients more than doubled within 5 months and production doubled in 6 months. The amazing thing is we have barely done what you told us to do. Just your patient referral program alone accounts for 1/3 of the new patients increase. And I did not spend any advertising money to get so much more referrals!” Dr. Dan P., MD, Michigan “Instead of just treating cancer patients, I am reaching out to the community in a greater scope than ever! Patients are coming in droves through my outreach activities!” |
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How much time and money will it cost to do any type of marketing to see if it works for you?
Yellow Pages: $500 to $1000 a month (minimum 12-month commitment)
Postcard Mailings: 3000 pieces at $0.30 apiece – at least $900 (for at least 6-8 months for results)
Newspapers, dental print ads, dental TV ads, radio, etc: $700+ for each spot
Dental SEO Service: $500 to $1500 a month for a few “possible” keyword appearances on Google’s first page, plus 4-6 months for a first-page website appearance
Dental Consulting Reminders: Keep in mind that the moment you stop paying for any one of the above dental advertising campaign methods, you will lose visibility within your community and your prospects will forget about you and move on to your competitors.
Your dental advertising strategy has no long-term impact to enhance business because no perpetual growth can ever be created with advertising alone.
A conventional dental marketing agency will not bring you continuous referrals from the public sector who are not your patients yet.
Plus, there is no such thing as only doing ONE type of marketing. You need to employ synergy by combining different dental advertising ideas and strategies together –which makes the cost astronomical!!
We understand your frustration!
What if we told you that you could test-drive a dental marketing method that would show you:
A) How to use other’s people time and money to market for you in the community.
B) How to get your message to appear on the first page of the major internet search engines (without advertising) and how we make it happen without you having to do any work at all
For only the price of a book?
Yes, only $16.95 !
Take a totally risk-free dental consulting and marketing test-drive to see how you could “Un-Advertise” and get new patients on the way!
(Only 250 packages available)
What you will receive in this ‘Un-Advertising’ dental consulting and marketing test-drive:
A FREE 90-minute dental consulting and dental practice management marketing analysis – where you learn the methods how of acquiring new patients without resorting to self-promotion and how to increase your patient base by using other people’s time and money.
Real video interviews will be made with you and distributed online to appear in organic Google searches, which will probably net several positions on page one – and this is just on the test drive! [Hard-valued at $3000-$5000 for video production and online distribution.]
An hour of professional, high-quality one-on-one video interviews with dental consulting specialist Mr. Helmut Flasch will highlight your dental services and thus making you the leading DENTAL EXPERT in your area. Our dentists’ clients have given us marvelous feedback on the quality of these interviews!
Get all your dental practice management and dental consulting questions personally answered by international business management consultant Helmut Flasch. As a seminar speaker and author, Mr. Flasch has worked and lived in 11 countries to help many business owners like yourself resolve marketing, management, expansion, employee hiring, training and motivational issues.
Take advantage of this rare opportunity to find answers from a business dental consulting guru to your most pressing practice situations.
You will also receive a copy of Mr. Flasch’s business marketing book “Double Your Business but Not Your Troubles”.
All for only $16.95
This is a risk-free dental consulting and marketing test drive where you will get new patients, increase your revenue and won’t have to return what you’ve earned once the test-drive concludes.
What are the problems which dentists are facing in current economic conditions?
- Running a successful dental practice, especially in the area of marketing for new patients, gets more cost-prohibitive.
- The past 15 years garnered a sturdy, growing economy; and yet what most doctors failed to set aside a nest egg, have no major savings and have to indefinitely postpone or cancel their retirements.
- The federal government is only interested in rescuing itself and it will cut your reimbursements to do so.
- Insurance companies will cut your fees as well to pad their bottom line and to line the pockets of their CEOs.
- There is no sign of unemployment decreasing in a jobless “recovery.”
- Dental patients will have less money to spend due to an unemployed family member as well as rampant inflation on core goods.
- Potential patients will get more weighed down by the current economical situation and will be unable to afford healthcare.
- When the going gets tough, the tough gets going; which is exactly why during hard times, the dentist who markets his practice and retains his visibility will own the lion’s share of the market.
- At this moment, your competitors are cutting back on expenses – especially in the area of marketing.
- However, this is your opportunity to market that much more for cheaper than ever before. Our Un-Advertising method will make you STAND OUT to your potential patients. Be prepared to become the undisputed leader in your area!
- NOW IS THE BEST AND ONLY TIME IN YOUR LIFETIME to be totally DIFFERENTIATING yourself from your competition. Such a major transfer of wealth happens only every 100 years or so – THIS TIME IS HERE!!
Dental Consulting Advisory: Dental marketing is like playing sports, if you don’t show up for the game—you lose—by default.
Right now, most dentists are cutting back on their marketing because the returns are diminishing. Thus the dentist (you) who finds an inexpensive way of marketing in a huge way will automatically become rich. In bad economic times, there will always be a great transfer of wealth.
With our Un-Advertising dental marketing program, that wealth will transfer to you.
Get proof of what can be done to get a truckload of internet dental new patients by enrolling here !
For $16.95, you get:
- Professional interviews shot on video featuring you, which are then distributed online to rank on the first page of Google. [Hard-valued at $3000-$5000 for video production and online distribution.]
- Educational, informative video interviews are personally conducted with business management and dental consulting professional Mr. Helmut Flasch, that showcase you as a Dental Expert.
- A free 90-minute dental consulting and marketing analysis where you get step-by-step guidance on how to increase your patient numbers without using advertising in your local community.
- A thorough Q&A session with dental consulting professional Helmut Flasch.
- A copy of Helmut Flasch’s book “Double Your Business but Not Your Troubles”.
Never again will there be such an opportunity to deliver this dental consulting and marketing test-drive to you.
We are limiting enrollment to only 250 dental practice owners.
dental consulting
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